With our passion for marketing excellence and our proven methods, we help our clients to improve their market performance and generate long term growth.

We strongly believe that the long term success of any business is driven by marketing and sales as a constant managerial process. We see the key success factor in a successful alignment of the company's market positioning and its value chain.

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Marketing Strategy

• Opportunity Identification and Issue Analysis
• Product/Service/Brand Positioning
• Marketing Strategy Development
• Business Planning
• Scenario Planning
• Marketing Planning

Market Research

• Market Analysis
• Market Studies and Assessments
• Value Chain Analysis
• Market Segmentation and Profiling
• Trend Analysis
• Demand Forecasting

Branding

• Brand Positioning and Design
• Differentiation Concepts
• Re-Branding, Re-Launch

Product/Service/Brand Development

• Idea Screening
• Product/Service Testing
• Innovation Management

Communication

• Communication Concepts and Implementation
• Message Development
• Campaign Design and Implementation

Pricing

• Product/Service Pricing Concepts
• Budgeting

Distribution/Sales

• Channel Analysis
• Channel Development
• Distribution Concept and Implementation
• Lead Management
• Sales Documentation
• Salesforce Organisation
• Salesforce Automation
• Sales Planning
• Customer Relationship Management
• Bid Management

Marketing Controlling

• Benchmarking
• Customer Satisfaction Management
• Strategic Control
• Market Share Analysis and Development

Marketing Management Support

• Decision Support
• Process (Re-)Design
• Organisation (Re-)Design and Development

Studies, Research

Decision Support

Workshops

Programme Management

Project Implementation

Organisational Support

Expert Advice

Management on Demand