Meet Our Team

Christopher S. Kälin
Christopher S. KälinManaging Partner, CPP APMP Fellow
Christopher S. Kälin is a global authority in bid and proposal management and the author of The Ultimate Bid and Proposal Compendium which has become the number one reference book for bid and proposal managers across the planet. He is the Founder and Managing Partner of CSK Management. He works with companies around the world to win strategic deals and to improve their success rates. He has helped them generating over 50 billion dollars in business across many industries, including IT, telecoms, defence, transportation, financial industries, event organisation, gambling and business outsourcing. He also conducts live and virtual training programmes on how to win more business with bid and proposal best practices. He is also a well-received speaker at business development conferences and sales conventions around the globe.
He was co-founder and chairman of the German-speaking APMP chapter (Association of Proposal Management Professionals) and regional director for Europe/Africa. He is APMP-certified at Professional Level (CPP APMP) and holds the micro certifications BW-M, ES-M, GR-M, PW-M, and AI-M, and was an APMP/APMG Approved Trainer for 15 years. In 2013, he received the prestigious Fellows Award.
He developed the BidMaster™ Framework and the Storyline Method™ for developing compelling proposals.
He graduated with a degree in Business Administration and Information Technology from Zurich University.
Klaus Pohlmann
Klaus PohlmannPartner, CF APMP Fellow
Klaus Pohlmann is a partner at CSK Management. He has an in-depth knowledge in the fields of Bid and Proposal Management, which he has acquired in different branches of various international companies over the past 20 years. During his career path, he has held various positions at EDS, Sharp Electronics, Logica, Lufthansa Systems and Computacenter. His experience ranges from qualifying opportunities, leading and coaching international bid teams to negotiating contracts with customers and partners. His specialties are Risk Management, process improvement, international business development and on-site coaching of bid teams. As the responsible Bid Manager, he has managed many outsourcing deals, from opportunity qualification to contract negotiation, leading the bid team to cross the target line. Klaus Pohlmann graduated in Economics from the University of Applied Science Giessen-Friedberg. He is a certified member of APMP (Association of Proposal Management Professionals). He also served as the chairman of the German speaking chapter. In 2017, he was awarded the APMP Fellows Award.
Kathryn Potter
Kathryn PotterPartner (UK and AUS office), CP CAP APMP
Kathryn is an experienced bid and proposal professional with experience as a writer, reviewer and bid manager. Her experience has been gained across multiple sectors including finance, IT outsourcing, recruitment, professional services and construction and rail. She works with clients to improve their bid processes and efficiency by examining existing processes and systems and making recommendations on how best to leverage these and where new systems and processes might be of use. She is a certified APMP Practitioner and Capture Practitioner and has co-presented on content management and strategy at the APMP UK conference in 2019, the APMP European conference in 2020 and on process and content at the APMP’s Digital Marketing Conference in May 2021. She has also presented workshops and webinars on content at the 2020 WIBAP (Women in Bids and Proposals) conference in the UK and as part of the APMP UK’s webinar series. She also co-presented a second session on process and content at the APMP’s virtual European conference in July 2021. Her interest in training and best practice is reflected in her role as a lecturer on the Bid Coordinator Apprenticeship programme in the UK during the first year of its inception. She also contributes to Bidding Quarterly on an ad hoc basis and is one of Bid Solutions’ panel of experts responding to questions on reusable content and content management.
Rita Mascia
Rita MasciaPartner (CSK Italy) & Associate (CSK UK), CP CAP APMP
Rita is an accomplished bid and proposal management leader with over 25 years’ experience securing complex, multi-partner contracts across public, private, not-for-profit, and international markets. One of the few APMP-certified Professionals globally, she brings deep knowledge in strategic bidding, capture planning, and building high-performing proposal functions. She has led bid transformation programmes for global organisations, scaling capability, improving win rates, and embedding structured governance and strategy. Her career spans professional services, central government, digital transformation, rail, transport, and manufacturing, where she directed global bid teams working across multiple territories and time zones. Rita has also supported SMEs to embed bid management as a core growth enabler. Recognised for driving disciplined bid strategies and crafting compelling value propositions, she develops repeatable frameworks for bid excellence. She has trained and mentored international teams in best-practice processes aligned with APMP standards. Rita served as Director of Certification on the APMP UK Chapter board (2015–16), was a 2019 “Individual Impact Award” finalist, and contributes regularly to Bidding Quarterly. She is an APMP UK Rapport mentor and conference speaker in the UK and USA, as well as a Bid Solutions panel expert. Based in Italy, she leads CSK Italy, bringing the BidMaster™ programme and CSK methodologies to European and international clients. Rita holds BA and MA degrees in Languages and Applied Linguistics (University of London).

Our Experts and Specialists

CSK has access to over 20 consultants with a wide spectrum of specialised skills. All consultants have significant industry and consulting experience that bring hands-on value to our clients.

We are here for you. Globally

To provide you with best practice know-how on a global scale, we can access our international network of first-class bid and proposal consultants and partner companies (e.g. UK, USA, Australia / New Zealand South Africa etc.).

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