CSK 3B library
Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures
Title: | Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures |
Categories: | Graphics and Design |
BookID: | 152 |
Authors: | Dan Roam |
ISBN-10(13): | 9781591843191 |
Publisher: | Portfolio |
Publication date: | 2009-12-29 |
Edition: | 1 |
Number of pages: | 320 |
Language: | English |
Rating: | |
Picture: | |
Description: |
Product Description An original workbook companion to the acclaimed business bestseller The Back of the Napkin Dan Roam's The Back of the Napkin, a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle. The companion workbook, Unfolding the Napkin, helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I can't draw" to "Here is the picture I drew that I think will save the world." The workbook teaches readers how to: •Improve their three "built-in" visual problem solving tools. •Apply the four-step visual thinking process (look-see-imagine-show) in any business situation. •Instantly improve their visual imaginations. •Learn how to recognize the type of problem to choose the best visual solution. If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared. |