In response to the many changes we are all facing due to the COVID-19 pandemic, APMP is offering a series of free webinars for members and nonmembers.
On May 28, Chris Kälin CPP APMP Fellow, Managing Partner at CSK, will talk about Storyselling
You do know how to write a good proposal, don’t you? OK Boomer!
For those who are looking for a step-by-step guidance to develop truly compelling proposals, then, Chris’ presentation is just that. In this entertaining session, you will learn how to introduce a train of thought into your proposal. You will be able to develop consistent, clear and hard-hitting messages, while also applying a logical structure that makes the document itself easier to read and evaluate for your customers. You will learn how to demonstrate really compelling value to the buyer, leading to drastically increasing win rates. Learn how to trigger their 'yes'!
And, believe it or not, this presentation is also provoking, emotional, and surprising at the same time…
Target audience
All those involved in writing executive summaries:
- Bid/Proposal/Tender Managers
- Sales Representatives, Key Account Managers
- Pre-Sales Representatives
Presenter
Christopher S. Kälin, CPP APMP Fellow
Managing Partner of CSK Management
Christopher S. Kälin is a global authority on bid and proposal management and author of "The Ultimate Bid and Proposal Compendium’.
He is the Founder and Managing Partner of CSK Management. He has worked with companies around the world to improve success rates, generating over 50 billion dollars in business across many industries, including IT, telecoms, defence, transportation, financial industries, event organisation, gambling and business outsourcing.
He was co-founder and chairman of the German-speaking APMP chapter and Regional Director for Europe/Africa. He is APMP-certified at Professional Level (CPP APMP) and is an APMP Approved Trainer. In 2013, he received the prestigious Fellows Award. He is also a well-received speaker at business development conferences and sales conventions around the globe.
Register here: https://www.apmp.org/events/EventDetails.aspx?id=1366175