In response to the many changes we are all facing due to the COVID-19 pandemic, APMP is offering a series of free webinars for members and nonmembers.
On May 28, Chris Kälin CPP APMP Fellow, Managing Partner at CSK, will talk about Storyselling
You do know how to write a good proposal, don’t you? OK Boomer!
For those who are looking for a step-by-step guidance to develop truly compelling proposals, then, Chris’ presentation is just that. In this entertaining session, you will learn how to introduce a train of thought into your proposal. You will be able to develop consistent, clear and hard-hitting messages, while also applying a logical structure that makes the document itself easier to read and evaluate for your customers. You will learn how to demonstrate really compelling value to the buyer, leading to drastically increasing win rates. Learn how to trigger their 'yes'!
And, believe it or not, this presentation is also provoking, emotional, and surprising at the same time…