CSK 3B library
Writing White Papers: How to Capture Readers and Keep Them Engaged
| Title: | Writing White Papers: How to Capture Readers and Keep Them Engaged |
| Categories: | Writing, Editing and Wording |
| BookID: | 145 |
| Authors: | Michael A. Stelzner |
| ISBN-10(13): | 9780977716937 |
| Publisher: | WhitePaperSource Publishing |
| Publication date: | 2006-10-01 |
| Edition: | 1 |
| Number of pages: | 214 |
| Language: | English |
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Product Description Insightful tips to master white paper writing and marketing The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project—from performing the needs assessment to attracting prospects with creative marketing tactics. With this book, you will learn to: * Create outlines that work * Master interviewing techniques * Focus content on your readers * Inject persuasion into your paper * Quickly find research data * Write the core parts for any white paper * Craft compelling titles * Apply proven marketing techniques Whether you have been tasked to write a white paper for your company, are a freelance writer wanting to grow your practice or a student seeking to master the art of writing white papers, this book will be your priceless guide. |
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