CSK 3B library

Pricing for Profit: How to Command Higher Prices for Your Products and Services

Title:	Pricing for Profit: How to Command Higher Prices for Your Products and Services
Categories:	Sales, Networking and Business Development, Negotiation and Pricing
BookID:	99
Authors:	Dale Furtwengler
ISBN-10(13):	9780814415177
Publisher:	AMACOM
Publication date:	2009-09-02
Number of pages:	240
Language:	Not specified
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Description:	Product Description Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or service being offered. The low price they feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. The good news is that a business can command almost any price it chooses by focusing on the value not the cost to the customer. "Pricing for Profit" shows businesspeople how to break out of the stranglehold of industry pricing and charge more for their wares (regardless of the competition) without alienating their customers. Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, this accessible and practical guide is a must-read for business people who want to be well paid for the value they provide.