The "right" price tag is one of the most difficult challenges in proposal development.
This pricing workshop helps you to understand how customers view your price, which pricing strategies to apply and what elements you need to include in your price calculation.
Content
- How critical is the "right" price tag and how do customers perceive your pricing?
- Which types of pricing strategies should you use?
- What are the elements and methods to develop the pricing?
- Why are price and value often worlds apart?
- About value propositions and the price trap.
Method
- Interactive 1-day workshop with up to 20 participants.
- Theoretical input and practical guidelines.
- Exercises and real-life case examples.
- Structured feedback from trainer and participants.
Duration
1 day (~ 08.30 a.m. — 5.30 p.m.)
Pre-qualification
none
Languages
English, German