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Writing Truly Compelling Executive Summaries (eLearning)

The executive summary is the most important part of your proposal and the part your client will read in the most detail. Here you need to show your client why they must accept your proposal and not the competition’s.

This eLearning module is aimed at all proposal professionals and at sales representatives who often have to write executive summaries.

"The Executive Summary 5-Step Approach was most helpful. It provides the offeror a focused outline to summarize their offering.” Markino Ross, Senior Proposal Manager, SHR Consulting Group, LLC.

This tutorial is ideal to prepare for APMP's Executive Summaries Micro-Certification exam (ES-M APMP).

 PLEASE NOTE: Please allow for up to 36 hours to receive your login coordinates


CSK eLearning Academy


This is what you learn

You will have the following questions covered:

  • Who will be reading your executive summary?
  • Which typical mistakes should I avoid?
  • Who should write it? Who should review it?
  • Should I include the price in my executive summary?
  • What is the 5-box structure (content and structure)?
  • Where should it be placed in my document?
  • What are the most important writing and style rules?
  • What about charts and images in the executive summary?
  • Are there any general tips and tricks for successful executive summaries?

Facts and Figures about this eLearning Module

This interactive, self-paced eLearning course gives you a comprehensive overview on writing truly compelling executive summaries. It is also ideal as an introduction for new hires or as a refresher for experienced professionals.

    • It takes up to one hour to complete this training.
    • You have access to the course for 180 days.
    • CSK eLearning modules work on all Windows PCs, Macs and iPads.
    • The option pack includes all shown slides as a printable PDF file.
    • APMP CEUs (Continuing Education Units): This course is eligible for 2 CEUs


Target Audience and Preconditions

No prior knowledge or experience required.

Target Audience:

Sales Bid and Proposal Manager SME
Capture Managers
Bid and
Proposal Staff
 Subject Matter

Course Fee

Course Fees
  • EUR 79 / USD 89 / GBP 69 / CHF 79 for APMP members
    EUR 89 / USD 99 / GBP 79 / CHF 89 for APMP members incl. option pack (PDF handout)

  • EUR 99 / USD 109 / GBP 89 / CHF 99 for non-members
    EUR 109 / USD 119 / GBP 99 / CHF 109 for non-members incl. option pack (PDF handout)

Please note: Prices are excluding APMP membership and exam fees

Available Languages: English

Duration: about 30 - 60 minutes

PLEASE NOTE: Please allow for up to 36 hours to receive your login coordinates 

eLearning Provider
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