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Influence: The Psychology of Persuasion, Revised Edition

 
Title:      Influence: The Psychology of Persuasion, Revised Edition
Categories:      CSK Recommendations, Communication, (Proposal) Presentation and Speaking, Sales, Networking and Business Development
BookID:      164
Authors:      Robert B. Cialdini
ISBN-10(13):      9780061241895
Publisher:      Harper Business
Publication date:      2006-12-26
Edition:      Revised
Number of pages:      336
Language:      English
Rating:      4.5 
Picture:      cover
Description:      Product Description

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.


Amazon.com Review
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.
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